The Truth About Online Reputation Management
You don’t build your online reputation in the SERPs alone, as many would have you believe. Word of mouth marketing, for example, is a huge asset – or a huge obstacle – for any business.
While WOM may translate to your search rankings eventually, it translates to the consumer first. –And, while you want positive rankings in the SERPs, the search results should never be seen as the end all, be all of your marketing or reputation management concerns.