08 February 2011
08 February 2011

Copywriting vs. Content Development – Creating Content Strategies

Yes, you can be a copywriter too… or is that content developer? When you’re creating content strategies, what’s the difference? Who does what?

Copywriters and content developers are both used in a content strategy, but the main difference is at what level. For example, a content developer deals with an entire series of content (i.e. a series of articles or blogs). A copywriter deals with a single document, such as one blog in the series.

Although there are differences, there are also commonalities – and those common threads bring a strong content strategy together. Find out how to develop strong copy strategies on both levels with Copywriting, Content Development and Strategies.

  1. terryvanhorne reblogged this from seocopy
  2. seocopy posted this